At this year's Alzheimer's Association International Conference, 14-19 July 12, in sunny Vancouver, Canada, some sessions unfolded, somewhat lonesomely, in large, sparsely populated lecture halls. This could not have been more different for a session titled "Collaboration for Alzheimer's Prevention: Common Issues Across Presymptomatic Treatment Trials," People streamed into the room long after every seat was filled, and the crowd standing around them grew so large that fire safety rules forced closure of the room, resulting in dozens of conference attendees being turned away.